Laashir

Brand Identity for Fast Food & Juice Bar
Preview_Opac
Project

Information

I designed this brand logo design (Laashir) for a Fast Food & Juice Bar owned by Mr. Abdelaziz Amayour, located in Meknés city, Morocco.
The logo expresses a transparent apple so that we can see the juice inside, and it is written on it the word (العشير).
The idea of the logo was inspired by the main product of the restaurant, which is the juice cup, here the cup is pictured by an apple with a straw in the shape of a leaf.
The client chose the word (العشير) as the name of his brandmark and this word means in the Moroccan dialect the close friend, and it is very popular especially among young Moroccan people.

Brand Logo

Laashir_Brand_logo

Brand Identity Kit

The brand identity kit including all possible elements and combinations for different usages.

The Logo Context

The_logo_context
The_logo_context

Brand Logo Construction

Laashir_logo_construction

Colors Used

Laashir_color
CMYK 21, 100, 98, 14
RGB 175, 25, 23
HEX #AF1917
Laashir_color
CMYK 10, 99, 98, 2
RGB 210, 18, 23
HEX #D21217
Laashir_color
CMYK 86, 34, 100, 26
RGB 34, 103, 45
HEX #22672D
Laashir_color
CMYK 77, 4, 100, 0
RGB 52, 164, 54
HEX #34A436

Color Options

Laashir_color_options
Laashir_color_options
Laashir_color_options

Brand Identity Usage

Proper usage of the logo is as important for the brand as the logo itself.

Business Card Design

Laashir_Business_card

Food Box Design

Laashir_food_box

Food Kraft Paper

Laashir_kraft_paper_food

Spout Pouch Packaging

Laashir_spouch_pouch

Employee Cap

Laashir_cap

Need Help? I would love to hear from you

Need Help?
I would love to hear from you

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