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Elevate your brand identity design and attract new customers
Your brand identity is what sets you apart from other businesses. It’s like your personal identity that makes you unique. Your brand identity design shapes how people see your company.
81% of consumers said that they need to be able to trust the brand in order to buy from them.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term branding refers to the marketing practice of actively shaping a distinctive brand. The brand is the perception of the company in the eyes of the world.
The identity of your brand is critical to the success of your business. We often take brand identity as the branding choices that make up your visual marketing.
However, brand identity covers more than just branding choices. By creating a brand identity, you apply all your brand values to any visual elements used to promote your business. A brand identity is more than just a logo or sign.
A brand identity is the visual representation of the values and “personality” of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
Consistent presentation of a brand has been seen to increase revenue by 33 percent. Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.
A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.
Creating a brand identity package ensures that your brand is at the forefront of all your marketing materials, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.
86 % of consumers say that authenticity is a key factor when deciding what brands they like and support. An effective brand identity can help to build customer loyalty and trust in a brand since it allows customers to make a connection between a product and the company.
“Products are made in a factory but Brands are created in the mind.”
- Walter Landor
Fully Functional Digital Asset For The Modern Business
Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We help you with naming, determining your core brand attributes, developing critical brand positioning, and supporting messages. Our brand identity design services conduct a high-level analysis of competitors and benchmark brands in brand identity, digital presence, and more.
Our workshop discovery sessions help capture your company’s brand attributes, personality, and positioning that distinguishes your company from its competitors. Typical outcomes lead to a tagline and elevator pitch that captures your brand essence. In short, it makes it easier for your sales force to sell more, provides clarity and context, and inspires your employees.
Choosing a weak name can hinder your marketing efforts. Through our naming process, we help you find the right name that connects with the people you want to reach.
We create and present multiple logo concepts during the design phase of our brand and identity process. Our logo presentations demonstrate proof of concept across a variety of potential touchpoints. We prepare digital artwork for the master logo – including tagline lockup – from which all logo variations are generated. we prepare and deliver the final logo reproduction files of each logo version for print and digital platforms.
It’s important to bring brand consistency, visual and message order, thought, and intention to your brand. We formulate brand standards and develop guidelines to ensure consistency in design, style, and tone for all communications moving forward. They become the implementation backbone of your brand.
We create the essential marketing materials needed to launch and sustain your brand. We work within your budget to maximize your brand’s launch awareness, reach, and engagement. We help you define your rollout objectives, identify your audiences, and rollout sequence. In addition, guided by clear brand standards, we create a cohesive visual look and feel for your brand.
Logo design is the process of creating a visual representation, typically in the form of a symbol or graphic mark, that represents a business, brand, product, or organization. Logos are a crucial element of a company’s visual identity, serving as a unique and memorable symbol that helps customers and the public recognize and identify the entity.
Brand identity is basically everything that helps users recognize and relate to your brand. The brand strategy helps craft strategic and agile design directions for solid brand recall.
All the elements that build a perception of your business in the user’s mind are called brand identity. On the other hand, brand image is the existing perception that users hold of your brand.
Brand Identity System is a collection of visual elements that communicate the brand value to users effectively. It creates unified, consistent, and flexible brand assets.
Yes, logo design is a huge part of brand identity design.
Typography design is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
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Copyright © Bamouhstudio 2017-2024
Website designed and developed with ❤️ by EL Mehdi Bamouh
Website designed and developed
with ❤️ by EL Mehdi Bamouh
